Master P

In 1989 when a 22-year-old kid from New Orleans' Calliope Projects named Percy Miller received $10,000 from a family malpractice suit over his grandfather's death. The money burned in his pocket. He had just moved to Richmond California, and, once settled, weighed investment opportunities. At first, he contemplated opening a car wash. His wife Sonya then suggested that he open a record store; her parents had owned one, so she knew the business. The store would be called No Limit Record Shop. Miller, of course had bigger dreams. He was a hustler who saw Hip Hop as his meal ticket. Unlike Rappers from the 80s, Mater P didn't have to worry about selling out. He made no qualms that he was a businessman first and an artist by convenience. So it wasn't surprising when he extended his brand outside of music. There were No Limit Films, No limit Books, No Limit Clothing, No limit Sports Management, No limit Toys, which included the infamous talking Master P doll, a foray into professional wrestling, No Limit travel agencies, No limit gas stations, and even No Limit adult-entertainment hotline. P coined himself the Ghetto Bill Gates and his vision was unparalleled.